CASE STUDY
StoneDog Ridge
StoneDog Ridge is a small farm in northern Minnesota specializing in handcrafted goat milk soaps and lotions. Built around quality ingredients and a commitment to craftsmanship, the business has developed a loyal customer base and a recognizable brand within its local market.
Small Business
E-Commerce
Ongoing Partnership
The Challenge
As StoneDog Ridge continued to grow, the business was ready for a brand refresh. The existing identity reflected its roots as a farm-made product line, but the owners wanted to position their soaps and lotions as premium, luxury products while maintaining the trust and recognition they had already established with customers.
A key consideration was preserving the iconic stone dog symbol, which had become closely associated with the brand and served as an important visual touchpoint for returning customers.
The Services
Custom solutions and integrations that help businesses run smoothly and grow.
Website Design
Branding & Identity
Product Photography
WordPress Management
The Solution
Working closely with the StoneDog Ridge team, I refined the brand identity to better reflect the quality and positioning of their products while preserving the elements that made the brand recognizable.
The logo was simplified to create a cleaner, more sophisticated visual presence, and the product packaging was redesigned to feel cohesive, polished, and elevated. New labels were developed to align with the broader brand system, creating consistency across packaging, printed materials, and customer touchpoints.
To further support the refreshed brand, I produced new product photography using a clean, minimal aesthetic that highlighted the products and reinforced their premium positioning. Every element, from packaging design to photography, was created with the goal of presenting StoneDog Ridge as a luxury brand while remaining authentic to its roots.
The result is a more refined and cohesive brand identity that helps StoneDog Ridge stand out in a competitive market while building on the recognition and trust they have earned with their customers.
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